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Edu Pou

Executive Creative Director / The Barbarian Group


Edu Pou was born under the sign of Aquarius in the small town of Parets del Vallès on a Saturday of the 20th Century. He has been in advertising for almost 20 years, but he still keeps the excitement of a newbie.

Since 1996 he has been lucky enough to be a Creative Director at DoubleYou from 2000 to 2006, leading projects for San Miguel, SEAT, Audi, and the Cannes Grand Prix 2004 for Nike; he was also part of the interactive team at CP+B, when it was named best interactive agency in Cannes, working for clients like Domino's Pizza, Burger King, Nike, and Volkswagen; and for almost 7 years at Wieden+Kennedy Amsterdam, first as a Creative Director for global clients such as Coca-Cola, Electronic Arts, BASF, and Nokia, and more recently as the Head of Creative Innovation across all accounts. Currently he is the Executive Creative Director of The Barbarian Group.

As a result of working for brave and demanding clients, and of being surrounded by excellent colleagues, he has collectively won well over 50 awards, including Cannes Lions, One Show Pencils, CLIOs, New York Festivals, Sol, and FIAP. He has also been on the jury of the most prestigious advertising award competitions around the world, and has given speeches at industry conferences across the globe, including Spain, the Netherlands, Chile, and Bulgaria.

But it hasn't always been an easy journey. He also worked at a TV station that couldn't pay the electricity bills, as a designer at a shady (and I mean shady) board game manufacturer, as an offset printing machine operator apprentice at a local print shop, and as an online copywriter creating websites for clients with monochrome screens that couldn't even judge their work. That's why he doesn't take anything for granted, and he seizes the day, every day.

After living in Barcelona, Madrid, Miami, Boulder, and Amsterdam, home is where his uber-talented wife Demelza Rafferty and his baby boy Oscar are. With them he enjoys listening to old vinyls of British blues, be bop, prog rock, and psychedelia, and on his own he blasts heavy metal until his ears bleed... so to speak. He loves reading and rereading Vonnegut, Borges, and lately Italo Calvino, and he's an avid comic book collector. Seriously. His son's middle name (Thorgal) is that of a Belgian comic book hero: a viking from outer space. He still can't believe his wife let him get away with with it and he hopes his son not only forgives him for this, but also joins his passion when he's of age. Fingers crossed.


Nike - "Write the Future"

Volkswagen - "Think Small"<br />photo credit:

Volkswagen - "Think Small"

Wrangler - "Follow the Yellow Brick Road"

Burger King - "Whopper Sacrifice"

MINI Cooper - "Counterfeit MINI"

Guinness - "Surfer"

BMW - "Mano"

Bing - "Decode Jay-Z"

IKEA - "Lamp"

Halo 3 - "Believe"

Cat’s Cradle<br />photo credit: Wikipedia

Cat’s Cradle

Kurt Vonnegut

The Angel Esmeralda<br />photo credit: Goodreads

The Angel Esmeralda

Don Delillo

Ficciones<br />photo credit: Wikipedia


Jorge Luís Borges

Camí de Sirga<br />photo credit: Pinterest

Camí de Sirga

Jesús Montcada

Asterios Polyp<br />photo credit: Wikipedia

Asterios Polyp

David Mazzucchelli

Jar of Fools<br />photo credit: Wikipedia

Jar of Fools

Jason Lutes

El Cumpleaños de Juan Angel<br />photo credit: Goodreads

El Cumpleaños de Juan Angel

Mario Benedetti

Un tranvía en SP<br />photo credit: Goodreads

Un tranvía en SP

Unai Elorriaga

El castillo de la carta cifrada<br />photo credit: Goodreads

El castillo de la carta cifrada

Javier Tomeo

Le città invisibili<br />photo credit: Wikipedia

Le città invisibili

Italo Calvino

Apocalypse Now

Blade Runner

Taxi Driver

The Night of the Hunter

The Seventh Seal

Rear Window

West Side Story

Pulp Fiction

Take The Money And Run

Spirited Away

Arrakis<br />photo credit: Wikipedia


Ilium, NY<br />photo credit: Wikispaces
Ilium, NY

Ilium, NY

Macondo<br />photo credit:


Neo-Tokyo<br />photo credit: Wikipedia


Uqbar<br />photo credit: Wikipedia


The Dark Side of the Moon<br />photo credit: Wikipedia
The Dark Side of the Moon

The Dark Side of the Moon

Overlook Hotel<br />photo credit: Wikipedia
Overlook Hotel

Overlook Hotel

Paper Street House<br />photo credit: Wikipedia
Paper Street House

Paper Street House

22 Acacia Avenue<br />photo credit: Wikipedia
22 Acacia Avenue

22 Acacia Avenue<br />photo credit:

Kurt Vonnegut<br />photo credit: Kurt Vonnegut

Kurt Vonnegut

Stanley Kubrick<br />photo credit: Wikipedia Stanley Kubrick
David Hockney<br />photo credit: Wikipedia David Hockney
Robert Mapplethorpe<br />photo credit: Wikipedia Robert Mapplethorpe
Antoni Gaudí<br />photo credit: Wikipedia Antoni Gaudí
Aaron Koblin<br />photo credit: Wikipedia Aaron Koblin
Thelonious Monk<br />photo credit: Wikipedia Thelonious Monk
Tom Waits<br />photo credit: Tom Waits
Raymond Pettibon<br />photo credit: Raymond Pettibon
David Goldblatt<br />photo credit: David Goldblatt
Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

Domino's Pizza - "BFD Pizza Builder and Tracker"

Volvo Trucks - "The Epic Split feat. Van Damme"

UNIQLO - "Uniqlock"

Nike - "San Silvestre Vallecana 2003"

Arcade Fire - "The Wilderness Downtown"<br />

Arcade Fire - "The Wilderness Downtown"

Milk - "Get the Glass"

Red Bull Stratos

DC Shoes - "Ken Block's Gymkhana V"

Old Spice - "Response Campaign"