Aderwise newsletter

Stay informed on our latest news!

Syndicate content

Gideon Amichay


Gideon Amichay is the former Chief Creative Officer and Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv (1994-2011). He is also a writer and a communication artist.

For over ten years he was a member of Young & Rubicam's Worldwide Creative Board. As Chief Creative Officer, Gideon led the agency to be Israel's market leader in creativity and innovation, and one of the biggest agencies in the country. The agency won Israel’s "Most Creative Agency" Award 7 times. The agency also won an Effie Platinum Award, a Grand Effie and more than 20 additional Israeli Effie Awards.

Under his leadership, Shalmor Avnon Amichay / Y&R Interactive became the first Israeli agency to succeed on a global scale winning 17 Cannes Lions (2008 – 2011), 9 Clio awards, and numerous international Grand Prix Awards, such as the New York Festivals Grand Prix, the London International Awards Grand LIA, and many more.

Over the years, Gideon has served on the juries of many international advertising festivals. Often invited to speak, Gideon lectures around the world about topics related to innovation and creativity.

Graduated from Bezalel Art Academy, Jerusalem, with a B.A (HONORS) in Graphic Design/Visual Communication (1990). In 2008 he has graduated from Berlin School of Creative Leadership, with an EMBA in Creative Leadership.

He started his career as a cartoonist (published in all major Israeli newspapers as well as in The New Yorker).

In 2011 he wrote his first book "No, No, No, No, No, No, No, Yes" on innovation and creativity.

The Fountainhead<br />photo credit: Wikipedia

The Fountainhead

Ayn Rand

The Esquire Covers @MoMA<br />photo credit:

The Esquire Covers @MoMA

George Lois

The Labyrinth<br />photo credit: Wikipedia

The Labyrinth

Saul Steinberg

Perverse Optimist<br />photo credit:

Perverse Optimist

Tibor Kalaman

The Complete Cartoons<br />photo credit:

The Complete Cartoons

The New Yorker

Communication Arts Annuals<br />photo credit:

Communication Arts Annuals

Story<br />photo credit:


Robert McKee

Ogilvy on Advertising<br />photo credit:

Ogilvy on Advertising

David Ogilvy

A Smile in the Mind<br />photocredit:

A Smile in the Mind

Beryl McAlhone & David Stuart

The Complete Far Side<br />photo credit:

The Complete Far Side

Gary Larson

See video


See video

The Godfather

See video

Rear Window

See video

Toy Story

See video

Scent of a Woman

See video

As Good as It Gets

See video

A Beautiful Mind

See video

Black Swan

See video

The Pixar Story

See video


New York<br />Wikipedia
New York

New York

Tokyo<br />photo credit: Wikipedia


Florence<br />photo credit: Wikipedia


Paris<br />photo credit: Wikipedia


Rome<br />photo credit: Wikipedia


London<br />photo credit: Wikipedia


Machu Picchu<br />photo credit: Wikipedia
Machu Picchu

Machu Picchu

Saint Petersburg<br />photo credit: Wikipedia
Saint Petersburg

Saint Petersburg

San Francisco<br />photo credit: Wikipedia
San Francisco

San Francisco

Tel Aviv<br />photo credit: Wikipedia
Tel Aviv

Tel Aviv

Saul Steinberg<br />photo credit: Saul Steinberg
Leonardo da Vinci<br />photo credit: Wikipedia Leonardo da Vinci
Pyotr Ilyich Tchaikovsky<br />Pyotr Ilyich Tchaikovsky Pyotr Ilyich Tchaikovsky
Jean-Michel Folon<br />photo credit: Jean-Michel Folon
René Magritte<br />photo credit: Wikipedia René Magritte
Vincent van Gogh<br />photo credit: Wikipedia Vincent van Gogh
Frank Lloyd Wright<br />photo credit: Wikipedia Frank Lloyd Wright
Jean-Jacques Sempé<br />photo credit: Jean-Jacques Sempé
Michael Jordan<br />photo credit: Wikipedia Michael Jordan
Steve Jobs<br />photo credit: Steve Jobs