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Joanna Monteiro

Vice President Creative Director / FCB Brasil


Joanna is the product of two academic powerhouses. Graduating with an Arts degree from Brasilia University (UnB), she earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication, marketing and business management. In between these academic endeavors, she studied art history and Italian in Florence.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy, followed by stints at DPZ, W/Brasil and Africa Agency – where she worked on the early days on projects for projects for Itaú Bank, Vivo Telecomm, Mitsubishi and Brahma (Ambev) and where years later, she became creative director for clients such as NIVEA, Mantecorp, Walmart Group and Folha de São Paulo, Brazil’s daily newspaper.

In 2012, Joanna left Africa to join FCB Brasil, where she became Vice President Creative Director, as working for NIVEA, SKY/DirecTV, Mondelez, Campari Group and Nestle, among other local clients. 


Folha de São Paulo - "Hitler"

Johnnie Walker - "The Man Who Walked Around the World"

Sony Bravia - "Balls"

HBO - "Voyeur"

Honda - "Grrr"

Cerveza Andes - "Teletransporter"

Stella Artois - "Flower Seller"

Cadbury - "Gorilla"

Mamá Luchetti

Bud Light - "Real Men of Genius" Radio Commercials

The Old Man and the Sea<br />photo credit: Wikipedia

The Old Man and the Sea

Ernest Hemingway

Dom Casmurro<br />photo credit: Wikipedia

Dom Casmurro

Machado de Assis

Barren Lives<br />photo credit: Wikipedia

Barren Lives

Graciliano Ramos

About a Boy<br />photo credit: Wikipedia

About a Boy

Nick Hornby

Blindness<br />photo credit: Wikipedia


José Saramago

Aunt Julia and the Scriptwriter<br />photo credit: Wikipedia

Aunt Julia and the Scriptwriter

Mario Vargas Llosa

Bowie: A Biography<br />photo credit:

Bowie: A Biography

Marc Spitz

The Metamorphosis<br />photo credit: Wikipedia

The Metamorphosis

Franz Kafka

The Catcher in the Rye<br />photo credit: Wikipedia

The Catcher in the Rye

J. D. Salinger

Agosto<br />photo credit: Wikipedia


Rubem Fonseca

The Godfather

It's All True

A Matter of Life and Death

The Shining

The Hairdresser's Husband

Eternal Sunshine of the Spotless Mind


The Secret in Their Eyes

City of God

Viva Italia!

Dalí Theatre and Museum, Figueres, Spain<br />photo credit:
Dalí Theatre and Museum, Figueres, Spain

Dalí Theatre and Museum, Figueres, Spain

Peggy Guggenheim Collection, Venice, Italy<br />photo credit:
Peggy Guggenheim Collection, Venice, Italy

Peggy Guggenheim Collection, Venice, Italy

Instituto Ricardo Brennand, Pernambuco, Brazil<br />photo credit:
Instituto Ricardo Brennand, Pernambuco, Brazil

Instituto Ricardo Brennand, Pernambuco, Brazil

The Cabinet War Rooms, London<br />photo credit: Wikipedia
The Cabinet War Rooms, London

The Cabinet War Rooms, London

Colorado Springs, Colorado, USA<br />photo credit: Wikipedia
Colorado Springs, Colorado, USA

Colorado Springs, Colorado, USA

Caruaru Fair, Pernambuco, Brazil<br />photo credit: Wikipedia
Caruaru Fair, Pernambuco, Brazil

Caruaru Fair, Pernambuco, Brazil

Fundació Joan Miró, Barcelona<br />photo credit:
Fundació Joan Miró, Barcelona

Fundació Joan Miró, Barcelona

Centre Georges Pompidou, Paris, France<br />photo credit: Jean-Pierre Dalbéra / Flickr
Centre Georges Pompidou, Paris, France

Centre Georges Pompidou, Paris, France

Galleria dell'Accademia, Florence, Italy<br />photo credit:
Galleria dell'Accademia, Florence, Italy

Galleria dell'Accademia, Florence, Italy

Inhotim, Brumadinho, Brazil<br />photo credit: Wikipedia
Inhotim, Brumadinho, Brazil

Inhotim, Brumadinho, Brazil

David Bowie<br /> David Bowie
Yayoi Kusama<br />photo credit: Yayoi Kusama
Travis<br />photo credit: Travis
Oscar Niemeyer<br />photo credit: Wikipedia Oscar Niemeyer
Van Morrison<br />photo credit: Van Morrison
Aimee Mann<br />photo credit: Aimee Mann
Christopher Wool<br />photo credit: Wikipedia Christopher Wool
Marisa Monte<br />photo credit: Marisa Monte
Keane<br />photo credit: Wikipedia Keane
Athos Bulcão<br />photo credit: Wikipedia Athos Bulcão

Super Bonder - "Reality Advertising" is my number 1

TIPP-EX - "A Hunter Shoots a Bear"

Metro Trains Melbourne - "Dumb Ways to Die"

Pay with a Tweet

BGH - "Big Noses"

Old Spice - "The Man Your Man Could Smell Like" Responses

Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

Nike - "Risk Everything"

"Like a Rolling Stone" Video<br />

"Like a Rolling Stone" Video

Pharrell Williams - "Happy"