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Joaquín Mollá

Co-founder & Creative Director / La Communidad


Before opening La Comunidad’s offices in Miami and Buenos Aires, Joaquín worked for several Argentinean agencies. He joined Ratto/BBDO, one of the best agencies at that time for that country, where he worked for seven years, first as a senior copywriter and then as general creative director. There, he worked for regional and international campaigns for brands like Pepsi, Nike, Volkswagen, Visa, Bank of Boston, Audi, 7-Up, Bayer and FedEx.

He later founded La Comunidad in 2000 with his brother, Jose Mollá. Within two years, the agency became the world’s 13th most highly awarded agency, according to the Gunn Report.

In these 12 years, La Comunidad has been working for global campaigns for Latin America, the general market, and the Hispanic market in United States, for brands like Volkswagen, Apple, Volvo, Citibank, Corona Extra, Modelo Especial, Converse, MTV, Sony, Rolling Stone, Coca-Cola, Disney, Trident, and Virgin Mobile, among others.

His work has been awarded by the top advertising festivals including Cannes, Clio, Art Director Club of NY, The One Show, New York Festival, D&AD, London Festival, and FIAP.

He’s also been invited to serve on the jury of Cannes, D&AD, The One Show, Clio, El Sol, FIAP and El Ojo de Iberoamérica.


Guinness - "Surfer"

Cadbury - "Gorilla"

Honda - "Grrr"

Nike - "Write the Future"

Miller High Life Campaign

Blackcurrant Tango - "St. George"

Levi's - "Drugstore"

The Independent - "Litany"

Skittles - "Beard"

Old Spice - "The Man Your Man Could Smell Like"

Hopscotch<br />photo credit: Wikipedia


Julio Cortázar

The Tunnel<br />photo credit: Wikipedia

The Tunnel

Ernesto Sabato

The Aleph<br />photo credit:

The Aleph

Jorge Luis Borges

The Weight of the World<br />photo credit:

The Weight of the World

Peter Handke

De Kooning: An American Master<br />photo credit: Wikipedia

De Kooning: An American Master

Mark Stevens & Annalyn Swan

The Tibetan Book of Living and Dying<br />photo credit: Wikipedia

The Tibetan Book of Living and Dying

Sogyal Rinpoche

The Unbearable Lightness of Being<br />photo credit:

The Unbearable Lightness of Being

Milan Kundera

Letters to a Young Poet<br />photo credit: Wikipedia

Letters to a Young Poet

Rainer Maria Rilke

Writing<br />photo credit:


Marguerite Duras

Angela's Ashes<br />photo credit: Wikipedia

Angela's Ashes

Frank McCourt


Pulp Fiction

The Dark Night

Punch-Drunk Love


The Big Lebowski

There Will Be Blood

Kill Bill

Man on the Moon

Blue Jasmine

Any sea or river<br />photo credit: Wikipedia
Any sea or river

Any sea or river

Buenos Aires, Argentina<br />photo credit: Wikipedia
Buenos Aires, Argentina

Buenos Aires, Argentina

Tokyo, Japan<br />photo credit: Wikipedia
Tokyo, Japan

Tokyo, Japan

Any place in Uruguay<br />photo credit: Wikipedia
Any place in Uruguay

Any place in Uruguay

Las Sierras de Córdoba, Argentina<br />photo credit: Wikipedia
Las Sierras de Córdoba, Argentina

Las Sierras de Córdoba, Argentina

Paris, France<br />photo credit: Wikipedia
Paris, France

Paris, France

Any place I can go with a snowboard<br />photo credit:
Any place I can go with a snowboard

Any place I can go with a snowboard

Any good museum<br />photo credit: Wikipedia
Any good museum

Any good museum

(MoMa & Tate for example.)

Fernando de Noronha, Brazil<br />photo credit: Wikipedia
Fernando de Noronha, Brazil

Fernando de Noronha, Brazil

My house on a Saturday morning<br />photo credit:
My house on a Saturday morning

My house on a Saturday morning

Willem de Kooning<br />photo credit: Wikipedia Willem de Kooning
Georg Baselitz<br />photo credit: Georg Baselitz
Robert Smith<br />photo credit: Wikipedia Robert Smith
Thom Yorke<br />photo credit: Wikipedia Thom Yorke
Francis Bacon<br />photo credit: Wikipedia Francis Bacon
Charles and Ray Eames<br />photo credit: Wikipedia Charles and Ray Eames
Paul Thomas Anderson<br />photo credit: Wikipedia Paul Thomas Anderson
Cy Twombly<br />photo credit: Cy Twombly
Banksy<br />photo credit: Banksy
Nueva Figuración: Deira, Macció, de la Vega y Noé<br />photo credit: Nueva Figuración: Deira, Macció, de la Vega y Noé
Spotify<br />


Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

BMW - "The Hire"

Intel & Toshiba - "The Beauty Inside"

Burger King - "Whopper Sacrifice"

Skype<br />


Arcade Fire - "The Wilderness Downtown"<br />

Arcade Fire - "The Wilderness Downtown"

The Huffington Post<br />

The Huffington Post

Metro Trains Melbourne - "Dumb Ways to Die"

Dove - "Evolution"