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Jon Jackson

Executive Creative Director / Huge


Jon is responsible for the creative direction and execution of large-scale initiatives at Huge. In his role, Jon collaborates closely with the Visual and Interaction Design teams to develop concepts and strategies for some of Huge’s largest clients including Target and Gucci. Specializing in building well-known, consumer-facing brands and extending engagement through traditional and digital media, Jon has over 14 years of experience in art direction.

Jon lives, eats and breathes design, and over the years has taught design and motion at Art Center College of Design, illustrated for publications like Anthem and Arkitip, and even won a How International Design Award for his wedding invitation. Jon holds a BFA in Graphic Design from California State University, Fullerton.

Q: How did you start in advertising?

I started in design and it took me a good five years to realize I was in advertising. I just wanted to make well-designed things that would make people happy. When I stepped back and realized that I was creating those well-designed things for brands, there came the moment of, “Oh shit, I am in advertising.”

Q: What do you enjoy most about your job? What drives you to work every day?

I enjoy making things with the talented designers and writers at Huge. The insane conversations that come up during the process of concept through to creation are what get me to work each day. If I get stuck traveling or sitting in too many meetings that take me away from the work, it gets me down. I initially started as a designer to create things – which is very different from creating PowerPoint presentations and writing emails.

Q: Looking back, is there anything you’d change?

It’s hard to say because I am extremely happy with where I am today. But, I could (and should) continue to take more risks in my career; from a creative standpoint, I think it’s rewarding to go out on a limb more – even if there’s a possibility that something could blow up in your face. At the very least, it would make things more exciting.

Q: How do you stay creative?

I stay creative with new experiences, traveling, taking photos and listening to music. Well-designed things always make me want to push harder in my own work, so I like to surround myself with them.

Q: What's the best advice you've ever been given?

That “design is never done.” You can always make things better and well-spent time will always improve your work. So, put that version aside and try something else.

Q: What advice would you give someone starting now?

In creative disciplines, it can be easy to get a big head. At an agency, the creative team is the group that everyone wants to be a part of, and non-creative disciplines will tell you how amazing your work is, because to them, it is something of a mystery. So, stay humble and hungry.

Q: Do you have a set of rules/principles that guide you?

I think so. Do great work and be nice to people while doing it. I think that creating great things is not entirely that difficult, but doing it while keeping your team motivated, happy and challenged, is.

Q: What are you looking for when hiring?

I am looking for people who are excited to create things and are not intimidated by not immediately knowing what those things might be. A great part about our industry is that you never really know what you are going to have to design or write about. The moment of having that blank canvas, whether it’s a Word document or Photoshop file, is the most exciting part. So the people who understand the mix of nerves and excitement at the same time, are what we look for.

Q: Why would anyone want to be part of Huge?

People want to work at (or with) Huge because we value what it takes to really create something different. There are a lot of challenges in doing work for clients, and we have tried to create an environment that makes it as easy as possible for creative people to do really compelling work.

Q: If not advertising, what else?

I am interested in physical product design; in crafting the things that we use each and every day. I also love silkscreen and classic printmaking, and I memorized the California Job Case way back when, so that seems like a solid fallback career.

Q: What's the best thing that ever happened to you because of advertising?

Besides getting to do timesheets, the best part is all the people whom I’ve met along the way – and all the things I have learned from them. I have a motorcycle license because of a project I did with Forum snowboards, I met my wife at an agency event and my musical taste would be an aberration if not for all the people who I have worked with over the years. 


Skittles - "Piñata"

Nike - "Onwards"

By James Jarvis

Rainier Beer - "Pinball Machine"

Old Spice - "The Man Your Man Could Smell Like"

Hyundai Accent 3D Projection Mapping

Google Chrome Speed Tests

Lowe's Vine Fix in Six<br />

Lowe's Vine Fix in Six

Volkswagen - "Feeling Carefree"

Coca Cola - "Happiness Factory"

Durex - "Balloon Animals"

Graphis Diagrams: The Graphic Visualization Of Abstract Data<br />photo credit:

Graphis Diagrams: The Graphic Visualization Of Abstract Data

Walter Herdeg

The graphic design of Yusaku Kamekura<br />photo credit:

The graphic design of Yusaku Kamekura

Yusaku Kamekura

Dieter Rams: As Little Design as Possible<br />photo credit:

Dieter Rams: As Little Design as Possible

Sophie Lovell

Graphis Annual 1981 - 1982<br />photo credit:

Graphis Annual 1981 - 1982

Walter Herdeg

IBM Corporate Identity<br />photo credit:

IBM Corporate Identity

Paul Rand

T.H.R.<br />photo credit:


Barry McGee

Grid Systems in Graphic Design<br />photo credit:

Grid Systems in Graphic Design

Josef Müller-Brockmann

Saul Bass: A Life in Film and Design<br />photo credit:

Saul Bass: A Life in Film and Design

Jennifer Bass & Pat Kirkham

Designing News: Changing the World of Editorial Design and Information Graphics<br />photo credit:

Designing News: Changing the World of Editorial Design and Information Graphics

Francesco Franchi

Childcraft : The How and Why Library 1976<br />photo credit:

Childcraft : The How and Why Library 1976

The Search for Animal Chin

Willy Wonka & the Chocolate Factory



Powers of Ten


2001: A Space Odyssey

The Goonies

Toot Whistle Plunk and Boom

Fast Times at Ridgemont High

Tacos Por Favor, Los Angeles<br />photo credit:
Tacos Por Favor, Los Angeles

Tacos Por Favor, Los Angeles

Machu Picchu, Peru<br />photo credit: Wikipedia
Machu Picchu, Peru

Machu Picchu, Peru

Ace Hotel, Palm Springs, California<br />photo credit:
Ace Hotel, Palm Springs, California

Ace Hotel, Palm Springs, California

Eames House (Case Study House No. 8)<br />photo credit: Wikipedia
Eames House (Case Study House No. 8)

Eames House (Case Study House No. 8)

Siem Reap, Cambodia<br />photo credit: Wikipedia
Siem Reap, Cambodia

Siem Reap, Cambodia

Storm King Art Center, New York<br />photo credit:
Storm King Art Center, New York

Storm King Art Center, New York

Peter Luger Steakhouse, Brooklyn, New York<br />photo credit:
Peter Luger Steakhouse, Brooklyn, New York

Peter Luger Steakhouse, Brooklyn, New York

On The Waterfront Cafe, Venice Beach, California<br />photo credit:
On The Waterfront Cafe, Venice Beach, California

On The Waterfront Cafe, Venice Beach, California

Mexico<br />photo credit: Wikipedia


Anywehere they don't cut your head off.

Pumps Bar, Brooklyn, New York<br />photo credit:
Pumps Bar, Brooklyn, New York

Pumps Bar, Brooklyn, New York

Kevin Cyr<br />photo credit: Kevin Cyr
Barry McGee<br />photo credit: Barry McGee
Cody Hudson<br />photo credit: Cody Hudson
Maya Hayuk<br />photo credit: Maya Hayuk
Jim Philips<br />photo credit: Jim Philips
Ray Eames<br />photo credit: Ray Eames
Charley Harper<br />photo credit: Charley Harper
Steven Harrington<br />photo credit: Steven Harrington
Jean Jullien<br />photo credit: Jean Jullien
Ellsworth Kelly<br />photo credit: Ellsworth Kelly
eBay<br />


Google<br />


Thinking for a Living<br />

Thinking for a Living

Convoy<br />


The Whoa<br />

The Whoa

JJJJound<br />


Site Inspire<br />

Site Inspire

Designspiration<br />


Monocle<br />


Co.Design<br />