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Marcelo Reis

Partner & Creative Vice President / Leo Burnett Tailor Made


Marcelo Reis is Partner and Creative VP at Leo Burnett Tailor Made and a major creative professional in the Brazilian market. He was responsible for directing pieces such as Vem Pra Rua (“Come to the Street”) for Fiat; O Enterro do Bentley (“Bentley Burial”) for ABTO; and Meu Sangue É Rubro-Negro (“My Blood is Red and Black”) for Esporte Clube Vitória and Hemoba, which increased the state’s blood supply by 46% and was hailed as the most award winning campaign of 2013 by the Gunn Report, in the All Guns Blazing category.

In 2013, Reis helped bring LBTM two Gold and six Silver prizes and helped to produce 14 shortlisted campaigns, making Leo Burnett Tailor Made the third Brazilian agency with the most Lions at the 2013 Cannes Festival. He was recognized by Advertising Age as one of the top six most award-winning Creative Directors in the world in 2013.

Born in Minas Gerais, he moved to São Paulo in 1999 and just a few months later received the distinction of Young Creative at the 1999 Cannes Festival. He has won important international awards, including the Golden Lion at Cannes, London Festival, Clio Awards, One Show, Cannes Agency of the Year, and medals from the most important advertising festivals in Brazil.

He has worked at great agencies like W/Brazil, DM9DDB, Leo Burnett Brazil, Loducca, Y&R and Lew’Lara\TBWA. In 2008, he became the Creative Director at DM9DDB and played an active part in its achievement of the Agency of the Year award at the 2009 Cannes Festival. Reis was also responsible for helping DM9DDB win over 16 Lions in just two years.

He joined Tailor Made in late 2010. In 2011, he became CCO of Leo Burnett Tailor Made when the two agencies merged. After heading LBTM’s Creative department for three years, Marcelo has achieved excellent creative results for the group. The “My Blood is Red and Black” campaign for Hemoba/Vitória was considered one of the best and most award-winning in the world by several international lists. The Brazilian branch was voted the best in the Leo Burnett Worldwide network. Marcelo and his team also won 8 Cannes Lions in 2013 and 22 more in 2014, making his agency the one that brought the most Lions to Brazil this year and the most award-winning in the country according to Lions Health.


Honda - "Grrr"

AXE - "Getting Dressed"

BAFICI - "Payasos"

Apple - "Think Different"

Hemoba Foundation & Esporte Clube Vitoria - "My Blood is Red and Black"

McDonald's - "99p"

Folha de São Paulo - "Hitler"

Volvo - "The Epic Split feat. Van Damme"

Guinness - "Noitulove"

Bud Light - "Real Men of Genius" Radio Commercials

Fight Club<br />photo credit: Wikipedia

Fight Club

Chuck Palahniuk

Love in the Time of Cholera<br />photo credit: Wikipedia

Love in the Time of Cholera

Gabriel García Márquez

Shop Class as Soulcraft<br />photo credit:

Shop Class as Soulcraft

Matthew B. Crawford

Freedom<br />photo credit: Wikipedia


Jonathan Franzen

Oracle Night<br />photo credit: Wikipedia

Oracle Night

Paul Auster

Gauche caviar<br />

Gauche caviar

Rodrigo Constantino

Amor Verissimo<br />

Amor Verissimo

Luís Fernando Veríssimo

Disgrace<br />photo credit: Wikipedia


J. M. Coetzee

Atonement<br />photo credit: Wikipedia


Ian McEwan

The Human Stain<br />photo credit: Wikipedia

The Human Stain

Philip Roth

Being John Malkovich


Talk to Her


Monster's Ball

Eternal Sunshine of the Spotless Mind

The Unbearable Lightness of Being

The Secret in Their Eyes


The Shining

Machu Picchu, Peru<br />photo credit: Wikipedia
Machu Picchu, Peru

Machu Picchu, Peru

São Paulo, Brazil<br />photo credit: Wikipedia
São Paulo, Brazil

São Paulo, Brazil

Tokyo, Japan<br />photo credit: Wikipedia
Tokyo, Japan

Tokyo, Japan

Christiania, Copenhagen, Denmark<br />photo credit: Wikipedia
Christiania, Copenhagen, Denmark

Christiania, Copenhagen, Denmark

Prague, Czech Republic<br />photo credit: Wikipedia
Prague, Czech Republic

Prague, Czech Republic

Lençóis Maranhenses National Park, Brazil<br />photo credit: Wikipedia
Lençóis Maranhenses National Park, Brazil

Lençóis Maranhenses National Park, Brazil

Kathmandu, Nepal<br />photo credit: Wikipedia
Kathmandu, Nepal

Kathmandu, Nepal

Hotel Caruso, Ravello, Italy (Amalfi Coast)<br />photo credit:
Hotel Caruso, Ravello, Italy (Amalfi Coast)

Hotel Caruso, Ravello, Italy (Amalfi Coast)

Fairbanks, Alaska<br />photo credit:
Fairbanks, Alaska

Fairbanks, Alaska

Hotel Nacional de Cuba, Havana<br />photo credit:
Hotel Nacional de Cuba, Havana

Hotel Nacional de Cuba, Havana

Bill Murray<br />photo credit: Bill Murray
Charlie Kaufman<br />photo credit: Charlie Kaufman
Meryl Streep<br />photo credit: Meryl Streep
Antônio Carlos Jobim<br />photo credit: Wikipedia Antônio Carlos Jobim
Joaquin Phoenix<br />photo credit: Joaquin Phoenix
Sean Penn<br />photo credit: Sean Penn
Vincent van Gogh<br />photo credit: Wikipedia Vincent van Gogh
Billy Wilder<br />photo credit: Billy Wilder
Otavio and Gustavo Pandolfo ("The Twins")<br />photo credit: Otavio and Gustavo Pandolfo ("The Twins")
Oscar Niemeyer<br />photo credit: Oscar Niemeyer
99u<br />


TED<br />


Kickstarter<br />


Chuck Norris vs. Van Damme - "Epic Split"


Pharrell Williams - "Happy" (Official Music Video)

Instagram<br />


Old Spice

Waze<br />


Nike Football - "The Last Game"