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Margaret Johnson

Executive Creative Director & Partner / Goodby, Silverstein & Partners


After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Margaret earned a degree in art direction at the Portfolio Center in Atlanta, Georgia. 

Her early advertising career included stops at Leonard, Monahan, Lubars & Kelly in Providence, Rhode Island, where she cut her teeth on accounts like Polaroid and Keds tennis shoes, and at The Richards Group in Dallas, Texas, where she worked on Id Software, creators of video games like Doom and Quake. She launched lots of games with monsters, screaming faces and dead bodies.

In 1996 Margaret received a call from GSP. She packed up and headed west. In the years since, she’s worked on just about every account in the building: SONIC Drive-In, TD Ameritrade, Häagen-Dazs, HP, Logitech, Nintendo, Specialized, Foster Farms, Budweiser, Yahoo! and Nest, to name a few. She was made a partner at GSP in 2012.

She’s won awards at every major show, including The One Show’s first-ever Green Pencil for the Häagen-Dazs “HD Loves HB” campaign in 2009, the 2010 Kelly Awards Grand Prize for the Häagen-Dazs “Five” campaign, a 2011 Cannes Cyber Lion for the Yahoo! outdoor interactive “Bus Stop Derby” and two 2011 Lions for the Logitech “Ivan Cobenk” spot, which was included as one of the CLIO Awards’ 100 all-time “World’s Best Commercials.” 

Business Insider named her one of the “Most Powerful Women in Advertising” in 2012. 

In 2008 she produced and directed Dunkumentary, which was featured in the Short Film Corner at Cannes. She also blogs about things she sees out of her car window and is writing a book with her husband about not losing touch with the cool, dynamic person you were before you had kids…which they started seven years ago, before they had kids.


Apple - "1984"

Apple - "Think Different"

Skittles - "Piñata Man"

Got Milk? - "Who Shot Alexander Hamilton?"

Nike - "Move"

Saturn - "Sheet Metal"

Chrysler - "Imported from Detroit"

Nike - "Frozen Moment"

P&G - "Thank you, Mom"

Wendy's - "Where's the Beef?"

The Snow Child<br />photo credit: Wikipedia

The Snow Child

Eowyn Ivey

Gone Girl<br />photo credit: Wikipedia

Gone Girl

Gillian Flynn

To Kill a Mockingbird<br />photo credit: Wikipedia

To Kill a Mockingbird

Harper Lee

Of Mice and Men<br />photo credit: Wikipedia

Of Mice and Men

John Steinbeck

Adventures of Huckleberry Finn<br />photo credit: Wikipedia

Adventures of Huckleberry Finn

Mark Twain

The Kite Runner<br />photo credit: Wikipedia

The Kite Runner

Khaled Hosseini

The Canterbury Tales<br />photo credit:

The Canterbury Tales

Geoffrey Chaucer

The Scarlet Letter<br />photo credit: Wikipedia

The Scarlet Letter

Nathaniel Hawthorne

The Giving Tree<br />photo credit: Wikipedia

The Giving Tree

Shel Silverstein

Tuesdays with Morrie<br />photo credit: Wikipedia

Tuesdays with Morrie

Mitch Albom

The Shawshank Redemption

The Usual Suspects

Gone with the Wind

Pulp Fiction

American Hustle

Good Will Hunting

Being John Malkovich

The Prisoner

Run Lola Run

Lost in Translation

Lapérouse Restaurant, Paris<br />photo credit:
Lapérouse Restaurant, Paris

Lapérouse Restaurant, Paris

One & Only Palmilla, Los Cabos, Mexico<br />photo credit:
One & Only Palmilla, Los Cabos, Mexico

One & Only Palmilla, Los Cabos, Mexico

Bald Head Island, North Carolina<br />photo credit:
Bald Head Island, North Carolina

Bald Head Island, North Carolina

Venice, Italy<br />photo credit: Wikipedia
Venice, Italy

Venice, Italy

Blue Ridge Mountains, North Carolina<br />
Blue Ridge Mountains, North Carolina

Blue Ridge Mountains, North Carolina

Sweetwaters Serena Camp, Ol Pejeta Conservancy, Kenya<br />photo credit:
Sweetwaters Serena Camp, Ol Pejeta Conservancy, Kenya

Sweetwaters Serena Camp, Ol Pejeta Conservancy, Kenya

Ocean Beach, San Francisco<br />photo credit: Wikipedia
Ocean Beach, San Francisco

Ocean Beach, San Francisco

Balthazar Restaurant, New York<br />
Balthazar Restaurant, New York

Balthazar Restaurant, New York

Tanzania<br />photo credit: Wikipedia


Le Club 55, Saint-Tropez<br />photo credit:
Le Club 55, Saint-Tropez

Le Club 55, Saint-Tropez

Banksy<br />photo credit: Banksy
Jay Z<br />photo credit: Wikipedia Jay Z
Michael Jackson<br />photo credit: Wikipedia Michael Jackson
Eminem<br />photo credit: Eminem
Prince<br />photo credit: Wikipedia Prince
Pharrell Williams<br />photo credit: Pharrell Williams
Madonna<br />photo credit: Madonna
Herb Ritts<br />photo credit: Herb Ritts
Emilio Pucci<br />photo credit: Emilio Pucci
Shepard Fairey<br />photo credit: Wikipedia Shepard Fairey

Metro Trains Melbourne - "Dumb Ways to Die"

Sprint - "The Now Network"

Thunderclap<br />


Nike FuelBand<br />photo credit:

Nike FuelBand

Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

BMW - "The Hire"

Burger King - "Whopper Sacrifice"

HBO - "Voyeur"

Volvo - "The Epic Split feat. Van Damme"

Oreo - "Daily Twist"