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Mark Fitzloff

Executive Creative Director / Wieden+Kennedy Portland


Mark Fitzloff was born in Wisconsin and lived there just long enough to claim Midwestern roots before moving to the West Coast, where he belonged.

Mark came to Wieden+Kennedy as a copywriter in 1999, doing award-winning work for Nike and other clients. But it was while working on Coca-Cola that he found his true talent, breathing fresh life into old, iconic American brands and reminding us what we love about them.

This talent served him especially well as creative director on Old Spice. Mark set the vision for brand and ran the business for the first four years of the campaign. The result has been some of the best work to come out of the Portland office in years and one of the funniest, most enduring campaigns in advertising.

In 2008, Mark was appointed to the Portland management team as executive creative director and made a partner soon after. His ability to lead work that both wins awards and pushes the client’s bottom line has served him well in this role, particularly on iconic brands like Levi’s and Nike, as well as on clients like Chrysler and P&G, which are in categories not historically associated with provocative creative work.

Under his leadership, Portland rapidly grew to an office of over 600 people and earned a number of distinguished awards including Cannes Agency of the Year in 2011 as well as honors from several leading industry organizations and publications. He has also been one of the most award-winning creatives on Creativity’s Awards Report for the past several years.

In 2013, Mark was named to the global management team as global co-executive creative director, charged with articulating how Wieden+Kennedy is different to clients around the globe and helping to ensure the company stays so.

After a year and a half of living in hotels and airport lounges, Mark recently returned to his dream job, running the Portland headquarters of Wieden+Kennedy.

Mark and his wife, Courtney, have a son named Max and a daughter named Mia.


Honda - "Grrr"

Puma - "After Hours Athlete"

Blackcurrant Tango - "St. George"

Google - "Project Re:Brief"

Nike - "You Don't Win Silver, You Lose Gold"<br />photo credit:

Nike - "You Don't Win Silver, You Lose Gold"

Red Bull Stratos

DC Shoes - "Ken Block's Gymkhana"

Burger King - "Whopper Sacrifice"

Levi's - "Odyssey"

Old Spice - "Painted Experience"

The Lord of the Rings<br />photo credit: Wikipedia

The Lord of the Rings

J. R. R. Tolkien

The Rise and Fall of the Third Reich<br />photo credit: Wikipedia

The Rise and Fall of the Third Reich

William L. Shirer

Infinite Jest<br />photo credit: Wikipedia

Infinite Jest

David Foster Wallace

The Stand<br />photo credit: Wikipedia

The Stand

Stephen King

The Hitchhiker's Guide to the Galaxy<br />photo credit: Wikipedia

The Hitchhiker's Guide to the Galaxy

Douglas Adams

A Song of Ice and Fire<br />photo credit: Wikipedia

A Song of Ice and Fire

George R. R. Martin

Scalped<br />photo credit: Wikipedia


Jason Aaron

Hyperion Cantos<br />photo credit: Wikipedia

Hyperion Cantos

Dan Simmons

Thinking, Fast and Slow<br />photo credit: Wikipedia

Thinking, Fast and Slow

Daniel Kahneman

This Is Your Brain on Music<br />photo credit: Wikipedia

This Is Your Brain on Music

Daniel J. Levitin

The Wizard of Oz

Star Wars: Episode V - The Empire Strikes Back

Raiders of the Lost Ark


The Wiz

Repo Man

Time Bandits

Blade Runner

A Bridge Too Far

Fast Times at Ridgemont High

Lake Tahoe, Sierra Nevada, USA<br />photo credit: Wikipedia
Lake Tahoe, Sierra Nevada, USA

Lake Tahoe, Sierra Nevada, USA

Big Sur, California, USA<br />photo credit: Wikipedia
Big Sur, California, USA

Big Sur, California, USA

Annecy, France<br />photo credit: Wikipedia
Annecy, France

Annecy, France

Portland, Oregon<br />photo credit: Wikipedia
Portland, Oregon

Portland, Oregon

Rio de Janeiro, Brazil<br />photo credit: Wikipedia
Rio de Janeiro, Brazil

Rio de Janeiro, Brazil

Lake Como, Lombardy, Italy<br />photo credit: Wikipedia
Lake Como, Lombardy, Italy

Lake Como, Lombardy, Italy

Golden Gate Park, San Francisco, USA<br />photo credit: Wikipedia
Golden Gate Park, San Francisco, USA

Golden Gate Park, San Francisco, USA

Dutch Goose, Menlo Park, California<br />photo credit:
Dutch Goose, Menlo Park, California

Dutch Goose, Menlo Park, California

The South Shore of Kauai, Hawaii<br />photo credit: Wikipedia
The South Shore of Kauai, Hawaii

The South Shore of Kauai, Hawaii

224 NW 13th Ave, Portland, Oregon<br />photo credit:
224 NW 13th Ave, Portland, Oregon

224 NW 13th Ave, Portland, Oregon

Storm Tharp<br />photo credit: Storm Tharp
Edward Curtis<br />photo credit: Edward Curtis
Tierney Gearon<br />photo credit: Tierney Gearon
Neill Blomkamp<br />photo credit: Wikipedia Neill Blomkamp
Ron Mueck<br />photo credit: Wikipedia Ron Mueck
Zheng Xiaogang<br />photo credit: Zheng Xiaogang
Takashi Murakami<br />photo credit: Takashi Murakami
William Eggleston<br />photo credit: William Eggleston
David Bowie<br />photo credit: David Bowie
Roger Dean<br />photo credit: Wikipedia Roger Dean
Ain't It Cool News<br />

Ain't It Cool News

Red Bull Stratos

DC Shoes - "Ken Block's Gymkhana"

Instagram<br />


IamEnidColeslaw on Twitter<br />photo credit:

IamEnidColeslaw on Twitter

Flipboard<br />


Google Chrome Eperiments<br />

Google Chrome Eperiments

Google - "Project Re:Brief"

Old Spice on Instagram<br />photo credit:

Old Spice on Instagram

Coca-Cola Freestyle Fountain Machines<br />photo credit:

Coca-Cola Freestyle Fountain Machines