Aderwize

Executive Creative Director / Dentsu Vietnam

"Advertising can do things that politics or other systems can't." 

More than seventeen years ago, these were the words of a reckless girl, Masako Okamura. Masako is the first Female Creative Director at Dentsu and the pioneer among women. Once a week, Masako lectures at university.

Masako’s works are recognized in many awards, including Cannes, Clio, Spikes, London International Awards and AdFest. She has judged for Clio, YoungGuns, Cannes, One Show, NY ADC and many regional awards. Her public service ads for the Ad Council (in Japan and the U.S.) are now put on a schoolbook in France. Other works are for Liberal Democratic Party (for PM Junichiro Koizumi), Toyota, Shiseido, Suntory, Thai Airways International and Shizuoka broadcasting. She was chosen one of the Asian Top 10 Creative Directors in 2007 by Media magazine and is one of the committee member of the Creative Rankings in Asia.

She is a trendsetter who spread the word ‘Kawaii’ in introducing culture of Japan in many countries. Her first book is ‘How to Be a Copywriter’. In 2011 she was due to publish her second one but she couldn’t make it because she has been busy as a SAKE sommelier. She loves wine and is a huge fan of Chelsea FC. After 3/11, the Great East Japan Earthquake, she tries cheering up Japan through creative and volunteer activity.