Aderwize

Executive Creative Director / Del Campo Nazca Saatchi & Saatchi

Maxi Itzkoff and his partner, Mariano Serkin, are the most awarded creatives in Argentina. For the past five years, he has been Executive Creative Director at Del Campo Saatchi&Saatchi Buenos Aires, the #1 agency in Argentina and one of the top 5 agencies worldwide.

Maxi began his career very early, at the age of 20, starting out as a copywriter at Lowe Agulla & Baccetti in Buenos Aires, the agency that revolutionized advertising in Argentina. He has also worked in Europe, spending time at DDB London, BBDO Spain, and Publicis Lado C Spain, a creative boutique created to handle Renault account.

During his career Maxi has worked for such important global clients as P&G, Renault, Cadbury, PlayStation, Sony Cybershot, InBev (Norte-Andes), Coca-Cola, Sprite, Burger King, Adidas, BGH home appliances, and HSBC, among others.

He has won awards at all major national and international festivals, including 19 Grand Prix, one of which at Cannes for the Andes “Teletransporter” campaign (2010). Under his leadership, Del Campo Saatchi&Saatchi has won numerous awards and accolades. It was selected “Agency of the Year” at the Circulo Argentino de Creativos in 2006, 2007, 2008, 2009, 2010, and 2011. In 2010, Ad Age named Del Campo Saatchi&Saatchi “International Agency of the Year”, and in 2011 they named the agency “Most Creative Shop” worldwide.  And in 2011, the agency was ranked #4 on the Gunn Report.

Maxi and his partner were also named “Regional Creative Directors of the Year” at El Ojo de Iberoamerica in both 2010 and 2011.