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Naresh Ramchandani

Partner / Pentagram


Partner at Pentagram, co-founder of Do The Green Thing, writer of decent comms, ok poems and bad songs, trying to make the world a little better every day through work and other ways. 

Vertigo Poster by Saul Bass<br />photo credit: Wikipedia

Vertigo Poster by Saul Bass

A masterclass in iconography. 

Coca-Cola - "I'd Like to Teach the World to Sing"

When advertising could be big, innocent and good.

Andre The Giant (Obey) by Shepard Fairey<br />photo credit: Wikipedia

Andre The Giant (Obey) by Shepard Fairey

The brilliant phenomenon that elected a president.

Budweiser - "Wassup"

Take advertising, remove logic, add cultural catchiness, stir.

 China Environmental Protection Foundation - "Green Pedestrian Crossing"<br />photo credit:

China Environmental Protection Foundation - "Green Pedestrian Crossing"

Beautiful, participative, powerful. 

Channel 4 - "Idents"

Astonishing fabrications that you wanted to watch.

United Colors of Benetton - "Hearts"<br />photo credit:

United Colors of Benetton - "Hearts"

Sell some clothes or give a shit?

Lord Kitchener Wants You<br />photo credit: Wikipedia

Lord Kitchener Wants You

Genius line meets genius image makes immortal poster.

The Guardian - "Points of View"

The commercial I wish I had written.

The Lego Movie

Hilarious and commercial - everything is awesome. 

William Wegman Polaroids<br />photo credit:

William Wegman Polaroids

William Wegman

Obsession meets beauty meets humour meets dogs.

Concise Oxford English Dictionary<br />photo credit:

Concise Oxford English Dictionary

Everything you need to express anything.

The Waste Land<br />photo credit: Wikipedia

The Waste Land

T.S. Eliot

Changed what poetry could be and could do.

Exercises in Style<br />photo credit:

Exercises in Style

Raymond Queneau

One story rewritten delightfully in many different styles.

The Catcher in the Rye<br />photo credit: Wikipedia

The Catcher in the Rye

J. D. Salinger

The original adolescent alienation tale. 

The Visual Display of Quantitative Information<br />photo credit:

The Visual Display of Quantitative Information

Edward Tufte

The PHD I always wanted to write.

Winnie-the-Pooh<br />photo credit: Wikipedia


A. A. Milne

Beautiful buddhism in bear form.

In Cold Blood<br />photo credit: Wikipedia

In Cold Blood

Truman Capote

A chilling study in objectivity.

Anna Karenina<br />photo credit: Wikipedia

Anna Karenina

Leo Tolstoy

No one should be able to write this well.

The Complete Far Side<br />photo credit:

The Complete Far Side

Gary Larson

Anthropomorphic brilliance again and again.

The Royal Tenenbaums

My first and fondest trip to Wesandersonland.

Who's Afraid of Virginia Woolf?

The most savage dialogue I’ve ever seen in celluloid. 

A Separation

As rich as novel, as real as a photograph.

Tokyo Story

Makes every child treat their parents better.

Dr. Strangelove

World leaders lose the plot as Sellers conquers all.

A Matter of Life and Death

Breathtaking experimentation and fantasy in the name of love.

No Country for Old Men

A bleak vision of a real terminator in a real world.


Narrative in meltdown for a festival of gags.

The Verdict

Still the most beautifully understated film I’ve seen.

Stranger Than Paradise

Wonderful single-shot tableaus of people who can’t communicate. 

Glastonbury, England<br />photo credit:
Glastonbury, England

Glastonbury, England

For one weekend a year, how life should be.

The Cricket Club of India<br />photo credit: Naresh Ramchandani
The Cricket Club of India

The Cricket Club of India

In new money Mumbai, my favourite piece of old Bombay.

Sizewell Beach, England<br />photo credit: Naresh Ramchandani
Sizewell Beach, England

Sizewell Beach, England

All that power sure makes you think.

The furniture floor of Liberty London<br />photo credit: Wikipedia
The furniture floor of Liberty London

The furniture floor of Liberty London

Basically, I want everything in it.

Redwood National and State Parks, California<br />photo credit: Wikipedia
Redwood National and State Parks, California

Redwood National and State Parks, California

Take your self-importance down a notch or twenty.

Mum's fridge<br />photo credit: Naresh Ramchandani
Mum's fridge

Mum's fridge

The source of all that’s good. 

Waterloo Bridge, London<br />photo credit: Wikipedia
Waterloo Bridge, London

Waterloo Bridge, London

To me, the centre of London, where we scattered my father’s ashes.

The Barbican<br />photo credit: Wikipedia
The Barbican

The Barbican

What the future held, maybe still does.

Swiss Cottage Central Library, London<br />photo credit:
Swiss Cottage Central Library, London

Swiss Cottage Central Library, London

An advernture in municipal modernism. 

The bench in my garden<br />photo credit:
The bench in my garden

The bench in my garden

Where most things work themselves out.

Bridget Riley<br />photo credit: Wikipedia Bridget Riley

Bridget Riley

Geometry has never been so absorbing.

Richard Long<br />photo credit: Richard Long

Richard Long

I look at his work and I am at peace.

Ed Ruscha<br />photo credit: Ed Ruscha

Ed Ruscha

Ordinary words never meant so much.

Yves Klein<br />photo credit: Yves Klein

Yves Klein

Panache in experimental art form.

Cornelia Parker<br />photo credit: Cornelia Parker

Cornelia Parker

Blows sheds up, blows me away.

David Shrigley<br />photo credit: David Shrigley

David Shrigley

Notes of honesty and hilarity.

Andreas Gursky<br />photo credit: Andreas Gursky

Andreas Gursky

Humanity’s brilliance and folly on an astonishing scale.

Norman McLaren<br />photo credit: Norman McLaren

Norman McLaren

Animation straight from his imagination.

Joan Miró<br />photo credit: Joan Miró

Joan Miró

Societies of shapes living in happy worlds.

Yoshitomo Nara<br />photo credit: Yoshitomo Nara

Yoshitomo Nara

Innocence beautifully corrupted.

Skype<br />


The best real-world connection that computers allow us to make.

"Missing Missy" by David Thorne<br />photo credit:

"Missing Missy" by David Thorne

A savage satire showing us how not to service a client.

Soda Constructor<br />photo credit: Wikipedia

Soda Constructor

Early digital experiment where you created living twitching animal forms.

Big Ideas (Don't Get Any) by James Houston

Icons of analogue nostalgia make a wicked Radiohead remix.

Bing & Jay-Z - "Decoded"

A brilliant digital-real world campaign to promote his autobiography.


Bands lovingly redubbed to sound hilariously amateur.

Line Rider<br />photo credit: Wikipedia

Line Rider

Simple, thrilling, addictive, communal.

Daft Punk - "Daft Hands"

The greatest user-generated promo ever.

Comment is Free<br />

Comment is Free

The Guardian’s ground-breaking platform for reader commentary.

Next Bus<br />

Next Bus

The app that takes the guesswork out of waiting for a bus.