Aderwize

Deputy Executive Creative Director / BBH London 

Rosie started moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying at Central St Martins. She has been there ever since. Always motivated by the opportunity to do mould breaking creative work amongst like-minded people, she has had no reason to move.

She spent the formative years of her career working closely with John Hegarty, learning the trade. In her time to date she has been responsible for some of the Agency’s most iconic work from Pretty Polly and Levi’s in the 80s; The Independent, TAG, Robinsons and Omo. She lead Axe (Lynx) for 14 years and more recently is behind the latest phenomenon that is Yeo Valley.

Her work has amassed many awards including six Cannes Gold, six D&AD pencils and three Campaign Golds.

In September 2007 Rosie took a three month sabbatical and went back to art school. This time to the Royal College of Art to pursue a personal art project.

On her return to BBH she was one of the three Creative Directors appointed to the UK Management Board and in July 2008 was appointed Deputy Executive Creative Director. She is, sadly, one of just a few women running creative departments in advertising agencies in the UK.

Rosie regularly appears in the press and featured in a Channel 4 documentary called “From the Top” on life as an advertising creative. As President of D&AD (2011-2012), she presided over the Charity’s 50^th year and their involvement with the Olympic ceremonies.

Rosie has managed to combine her successful career with raising her two boys and three step daughters and learning to Fence. She says of  her multi tasking role “It feels a bit like being Ginger Rogers. You’re expected to do everything that Fred does just backwards and in heels!”