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Sam Walker

Group ECD & Partner / Karmarama


Sam Walker started his career at Mother where he spent over 7 years. He then moved onto Fallon London as a Creative Director. He is currently Group ECD at Karmarama. He has created award winning campaigns for The Observer, Egg, the BBC and XFM, as well as the Orange 'Goldpsots', 'Dance', and 'Animals' spots. He has just finished the mammoth BBC's 'God Only Knows' film. He also directs short films, music videos and commercials. He is mostly enthusiastic about curry and sharks. 

Twitter: @SamuelGTWalker


Guinness - "Surfer"

The best ad ever made.

Guinness - "Dream Club"

The equally bold, equally brilliant follow up the best ad ever made.

Sony Bravia- "Balls"

Beautiful film that pretty much everyone copied after it was released.

Sony Bravia - "Paint"

Difficult second album brilliantly set on a shitty Glasgow council estate.

Levi's - "Doctors"

A man's life support machine playing Tainted Love. Genius and singular.

Nike - "Parklife"

The best players in the world playing Sunday league. Actual genius.

Nike - "Y2K"

Could have happened.

Playstation - "Mental Wealth"

I really wish Chris Cunningham made more stuff.

Honda - "Cog"

Captivating and unlike any other car ad. 

Wrangler - "Bodacious"

No production values. 1000% idea.

The Stanley Kubrick Archives<br />photo credit:

The Stanley Kubrick Archives

Edited by Alison Castle

JACK NICHOLSON: "Everyone pretty much acknowledges that he's the man, and I still feel that underrates him."

Red or Dead<br />photo credit: Wikipedia

Red or Dead

David Peace

The greatest book about the greatest manager. Some people think football is a matter of life and death.

Well Remembered Days<br />photo credit: Goodreads

Well Remembered Days

Arthur Mathews

The funniest book I've ever read.

The Old Man and The Sea<br />photo credit: Wikipedia

The Old Man and The Sea

Ernest Hemingway

What we live for also kills us.

Animal Farm<br />photo credit: Wikipedia

Animal Farm

George Orwell

Power corrupts, absolute power corrupts absolutely.

Mad, Bad and Dangerous to Know<br />photo credit: Goodreads

Mad, Bad and Dangerous to Know

Ranulph Fiennes

A tale of relentless ambition.

Mike Tyson the Undisputed Truth<br />photo credit: Goodreads

Mike Tyson the Undisputed Truth

Mike Tyson

The baddest man on the planet living with no limits. Tiger blood. Insane life

The Art of Happiness<br />photo credit: Wikipedia

The Art of Happiness

Dalai Lama

If we all lived like this guy the world would be a better place.

I, Partridge<br />photo credit: Wikipedia

I, Partridge

Alan Partridge

Unbelievably nearly as funny as the hotel series of Partridge.

The Hitchhiker's Guide to the Galaxy<br />photo credit: Wikipedia

The Hitchhiker's Guide to the Galaxy

Douglas Adams

A trilogy in four parts. Very few books have entered popular lexicon as much as this work of genius.


The best film ever made. And it's about sharks.

La Haine

Amazing sound track, amazing script, beautifully shot, social commentary, poignant, funny, flawless.

Enter The Void

The closest film will ever come to being on drugs. Even the titles are like being on a bad trip.


Features my favourite scene in cinema history. Funny how?


A film made by an artist not a director and you can tell.

Dr. Strangelove

Sums up the madness of Game Theory.

2001: A Space Odyssey

Seminal and unlike anything ever made. Still being ripped off to this day.


Summed up a generation and has been copied repeatedly ever since.

Full Metal Jacket

I've watched the first half of this film about a thousand times.

Star Wars

Don't trust any man born in the 70s or 80s who doesn't like Star Wars.

Meols Beach<br />photo credit:
Meols Beach

Meols Beach

The sea goes out a mile and half and when you're out there it feels like you're in the desert.

Gansbaai - South Africa<br />photo credit: shark
Gansbaai - South Africa

Gansbaai - South Africa

The location of the best day of my life, cage diving with Great Whites.

New York<br />photo credit: Wikipedia
New York

New York

I love NY.

Sweden<br />photo credit: Wikipedia


If it wasn't so cold and dark in the winter I'd probably live there.

Liverpool<br />photo credit:


Keeps me grounded amongst all this advertising nonsense.

Melbourne<br />photo credit: Wikipedia


Like the UK but sunnier and a bit happier.

WA (Western Australia)<br />photo credit:
WA (Western Australia)

WA (Western Australia)

Who needs culture when you've got happiness?

By the Sea<br />photo credit:
By the Sea

By the Sea

The sea anywhere puts everything else in perspective. My soul is by the sea.

Anfield<br />photo credit: Pinterest



Tate Modern<br />photo credit:
Tate Modern

Tate Modern

The best single gallery space for one artist to do one thing thing in the world.

Yves Klein<br />photo credit: Yves Klein

Yves Klein

More radical than pretty much any artist ever.

Ron Mueck<br />photo credit: Wikipedia Ron Mueck

Ron Mueck

Insane craftsmanship and strangely captivating. Makes you contemplate the human condition.

Christo<br />photo credit: Christo


A scale and universality that is difficult to argue with.

Damien Hirst<br />photo credit: Damien Hirst

Damien Hirst

An artist who perfectly sums up the rampant Capitalism of our time.

Antony Gormley<br />photo credit: Wikipedia Antony Gormley

Antony Gormley

Angel of the North, Another Place, Field. An artist for the people.

J. M. W. Turner<br />photo credit: Wikipedia J. M. W. Turner

J. M. W. Turner

Incredibly radical painter for his time.

Andreas Gursky<br />photo credit: Andreas Gursky

Andreas Gursky

Really, really big photographs. Redefined landscape photography as art.

Tom Wood<br />photo credit: Tom Wood

Tom Wood

Powerful, empathetic, sometimes funny portraits of working class Liverpudlians.

Jeff Koons<br />photo credit: Jeff Koons

Jeff Koons

The artist who made my mate Dave realise all modern art wasn't bollocks.

The Beatles<br />photo credit: The Beatles

The Beatles

The most influential band in the history of music.Not even close.

Red Bull Stratos

They threw a man out of space live on the internet.

TED<br />


The best place to see new ideas on the internet.

The Guardian App<br />

The Guardian App

I used to get upset about politics only once a day but now I can do it several times a day.

DC Shoes - "Gymkhana"

Nothing to do with shoes and it's awesome.

Burger King - "Whopper Sacrifice"

Having to sacrifice friends for a burger is a brilliant idea and gives a free burger value.

Kickstarter<br />


The internet being used for good.

Arcade Fire - "The Wilderness Downtown"<br />

Arcade Fire - "The Wilderness Downtown"

Unusually a clever piece of tech that actually makes you feel something.

Diesel SFW XXX

Brilliant. The title says it all.

Blendtec - "Will it blend?"

Much imitated, never bettered.

YouTube<br />


Allows you to watch every video ever made on the internet.