Aderwise newsletter

Stay informed on our latest news!

Syndicate content

Eka Ruola

CEO & CCO / hasan & partners


Eka has a life long passion for advertising. When he was 6 years old, they had a house rule: every time a commercial break appeared, Eka’s mom and dad had to shout him there to look at the ads. Already back then he decided that someday he’d be creating those wonderful stories fit for a shorter attention span. His friends wanted to be policemen, firemen, football stars, you name it – and then there was one who wanted to be a copywriter.

Today Eka is the CEO/CCO of hasan&partners, Helsinki, Finland. He couldn’t be happier, since he thinks now is the most interesting time for a passionate advertising storyteller to be working in this industry. 

Eka burns for creating engaging campaigns that activate the audience to deepen their relationship with the brand.

Eka’s work has been nominated or awarded in major award shows including Cannes Lions, Clio Awards, New York Festivals, Cresta, Eurobest, Epica, Effie and the Golden Drum. That 6-year-old is still alive in him and he hasn’t slipped from the good old house rule either.


Apple - "1984"

Nike - "Write the Future"

Burger King - "Fiery Fries"<br />photo credit:

Burger King - "Fiery Fries"

Bing & Jay-Z - "Decoded"

Dove - "Real Beauty Sketches"

Volvo - "The Epic Split feat. Van Damme"

Bud Light - "Real Men of Genius" Radio Commercials

MTV - "Jukka Brothers"

Apple - "Think Different"

Honda - "Grrr"

The Count of Monte Cristo<br />photo credit: Wikipedia

The Count of Monte Cristo

Alexandre Dumas

The Unknown Soldier<br />photo credit: Wikipedia

The Unknown Soldier

Väinö Linna

The Pearl<br />photo credit: Wikipedia

The Pearl

John Steinbeck

Nadja<br />photo credit: Wikipedia


André Breton

The Tipping Point<br />photo credit: Wikipedia

The Tipping Point

Malcolm Gladwell

The Year of the Hare<br />photo credit: Wikipedia

The Year of the Hare

Arto Paasilinna

Cat and Mouse<br />photo credit: Wikipedia

Cat and Mouse

Günter Grass

Fury<br />photo credit: Wikipedia


Salman Rushdie

The Lord of the Rings<br />photo credit: Wikipedia

The Lord of the Rings

J. R. R. Tolkien

Damn Good Advice (for people with talent!)<br />photo credit:

Damn Good Advice (for people with talent!)

George Lois


The Godfather I & II

Star Wars - Episodes IV and V

Kill Bill Vol. 1 & 2

Some Like It Hot

The Crow

Amores perros

Full Metal Jacket

Rio Bravo

A Clockwork Orange

Cortona, Tuscany, Italy<br />photo credit:
Cortona, Tuscany, Italy

Cortona, Tuscany, Italy

MoMA - The Museum of Modern Art, New York<br />photo credit: Wikipedia
MoMA - The Museum of Modern Art, New York

MoMA - The Museum of Modern Art, New York

Sea Horse Restaurant, Helsinki, Finland<br />photo credit:
Sea Horse Restaurant, Helsinki, Finland

Sea Horse Restaurant, Helsinki, Finland

The River Café, New York<br />photo credit:
The River Café, New York

The River Café, New York

Mami Restaurant, Turku, Finland<br />photo credit:
Mami Restaurant, Turku, Finland

Mami Restaurant, Turku, Finland

The Great Wall of China<br />photo credit: Wikipedia
The Great Wall of China

The Great Wall of China

Barcelona, Spain<br />photo credit: Wikipedia
Barcelona, Spain

Barcelona, Spain

Ruissalo Island, Turku, Finland<br />photo credit:
Ruissalo Island, Turku, Finland

Ruissalo Island, Turku, Finland

Kolme Kruunua Bar, Helsinki, Finland<br />photo credit:
Kolme Kruunua Bar, Helsinki, Finland

Kolme Kruunua Bar, Helsinki, Finland

Every karaoke bar in the world<br />photo credit: "Lost in Translation"
Every karaoke bar in the world

Every karaoke bar in the world

Steve Jobs<br />photo credit: Steve Jobs
Bob Dylan<br />photo credit: Bob Dylan
Andy Warhol<br />photo credit: Andy Warhol
Foo Fighters<br />photo credit: Foo Fighters
Salvador Dalí<br />photo credit: Wikipedia Salvador Dalí
Banksy<br />photo credit: Banksy
Annie Leibovitz<br />photo credit: Annie Leibovitz
Jim Morrison<br />photo credit: Wikipedia Jim Morrison
Rainbow<br />photo credit: Wikipedia Rainbow
Michael Monroe<br />photo credit: Michael Monroe
Burger King - "Subservient Chicken"<br />

Burger King - "Subservient Chicken"

App Store<br />

App Store

Google<br />


Facebook<br />


Nike iD<br />

Nike iD

Oreo - "Daily Twist"

How Animals Eat Their Food

Creativity Online<br />

Creativity Online

Kiosked<br />


Spotify<br />